If you’re a
bargain shopper, allow me to introduce you to one of my BFFs: Text Coupon.
Brilliant time and money saver! So much more shopper friendly than email. TC
gives you store-event basics without the hype: sale name, date, coupon. Have
charged battery and you’re good to shop. Present your phone at checkout to
receive the coupon discount on your purchase. Bye-bye clipping! Bye-bye begging
a sales associate to cut you a break “just this once” because you left the
coupon on the coffee table.
A 2011
study by Prosper Mobile Insights found that 42.2 percent of smartphone owners
use their mobiles as coupons and 51.1 percent get coupons via email. My guess
is that, when the new Verizon phone plans go live, more smartphoners will get
to know TC in order to conserve data usage from email apps.
Since I met
TC, I no longer appreciate getting emails from my favorite retail haunts –
especially the more-than-one-a-day variety. Don’t read ’em, but have to delete ’em,
then empty the trash. TC shows me more respect and consideration. What more
could you ask of a BFF?
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