Thursday, April 1, 2010

Timing is Everything

Attention all morning show producers: Stop doing segments about the perils severe winter weather poses to pets while the snow melts instead of when it’s falling; prom dress selection tips in May, without considering that most proms take place in May and most prom dresses are purchased in March and April; Fourth of July picnic ideas on the July 3 broadcast; Back-to-School anything shown after the kids have returned to school, etc. Your ideas and information are totally useless when we get them after-the-fact.

There is a disconnect between the calendars of real life and television. They get the timing right on hard news; the softer side of filling time slots trips them up. (Newscasts that iterate the precise time line of when they will present "details" of events--Pittsburgh's WPXI--are equally annoying.) Maybe their MO is to entice viewers to refer to the station web site. If so, we should skip the show altogether and simply log on.